FREELANCE JOURNALISM
BABA Ramdev to launch Patanjali noodles next week; priced at Rs 15
Baba Ramdev's Patanjali Ayurveda will launch its instant noodles next week at a price of Rs 15, a move seen as an attempt to capture the market lost by Maggi -- the market leader till a few months back that had to go off the shelves following regulatory orders.
Now baba Ramdev started full commercial business Where as Maggie business is furnished or not it will said later
BABA Ramdev to launch Patanjali noodles next week; priced at Rs 15
Baba Ramdev's Patanjali Ayurveda will launch its instant noodles next week at a price of Rs 15, a move seen as an attempt to capture the market lost by Maggi -- the market leader till a few months back that had to go off the shelves following regulatory orders.
Now baba Ramdev started full commercial business Where as Maggie business is furnished or not it will said later
Maggi noodles, which were being sold by Swiss giant Nestle with a catchline of 'two-minute' noodles had to be taken off the shelves after food regulator FSSAI found excess lead and taste enhancer MSG despite 'No MSG' labelling.
Where as Maggie cost is approx 12- 15
in this we need to see where BABA RAMDEV ABLE TO MANAGE THE COST AND MARKET
"We will launch Patanjali noodles on October 15. It will be made from whole wheat flour (atta), not like noodles of other companies which are made up of maida and has only 10 per cent atta," Baba Ramdev said at a press conference. "Our noodles will be available at Rs. 15, whereas other used to sell it for Rs. 25," he added
He further said, "Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil as used by others." "We are working on the principles of swadeshi, where we work for the betterment and health of the country," he said. The yoga guru also said that he has no issues with the functioning of FSSAI and is open to any scrutiny of his products.
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